Privacy Policy

Willowfield Enterprises ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our trading platform, or engage with our brokerage services.

By accessing our website or using our services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

We may collect the following types of information:

Personal Information You Provide:

• Contact information such as name, email address, phone number, and company name when you fill out forms, request spec sheets, or contact us
• Business information including company details, trading volumes, and product interests when you engage with our brokerage services
• Account credentials when you register for our trading platform
• Communication records including emails, call logs, and messages exchanged through our platform

Information Collected Automatically:

• Device and browser information (browser type, operating system, device identifiers)
• IP address and approximate geographic location
• Website usage data including pages visited, time spent, and navigation patterns
• Cookies and similar tracking technologies (see Cookies section below)

Information from Third Parties:

• USDA and publicly available market data used in our trading platform
• Business information from commercial data providers to support our brokerage operations

We use the information we collect for the following purposes:

• Provide Services: To facilitate commodity trades, deliver market data, generate reports, and operate our trading platform
• Communication: To respond to your inquiries, send spec sheets, deliver market briefs, and provide customer support
• Platform Operation: To maintain, improve, and personalize your experience on our trading platform
• Analytics: To understand how our website and platform are used and to improve our services
• Marketing: To send you newsletters, market updates, and promotional materials (with your consent, where required)
• Legal Compliance: To comply with applicable laws, regulations, and industry requirements
• Security: To detect, prevent, and address fraud, security issues, and technical problems

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our website, platform, and services (e.g., cloud hosting, email delivery, payment processing, analytics). These providers are contractually obligated to protect your information.
• Trading Counterparties: When you engage in brokerage transactions, certain business information may be shared with trading counterparties as necessary to complete trades.
• Legal Requirements: When required by law, subpoena, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

We do not share your personal information with third parties for their independent marketing purposes without your explicit consent.

Our website uses cookies and similar technologies to enhance your experience. These include:

• Essential Cookies: Required for website functionality, including authentication and security features. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our website. We use these to improve site performance and content.
• Preference Cookies: Remember your settings and preferences (e.g., chart display options, watchlist configurations) to provide a personalized experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website and trading platform.

We do not use cookies for third-party advertising purposes.

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit using TLS/SSL protocols
• Encryption of sensitive data at rest using AES-256 encryption
• Access controls and authentication requirements for our trading platform
• Regular security assessments and monitoring
• Employee training on data protection practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining appropriate safeguards.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Trade records and communication logs may be retained for extended periods as required by industry regulations and business needs.

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal and contractual obligations
• Opt-Out: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us directly
• Data Portability: Request your information in a structured, commonly used format

To exercise any of these rights, please contact us using the information provided below. We will respond to verified requests within 30 days.

Our website and services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through our website.

We encourage you to review this page periodically to stay informed about how we protect your information.

If you have questions about this Privacy Policy or our data practices, please contact us:

Willowfield Enterprises South Florida Phone: 561-740-4800 Hours: Monday - Thursday 9:00 AM - 5:00 PM, Friday 9:00 AM - 2:00 PM Eastern Time

You may also reach us through our website contact form at willowfieldenterprises.com/contact.